The Jazz Musician Intensive 2018 - Marketing and publicity / Building your brand

The Jazz Musician Intensive
Tue Jun 26 10:30am
Ticket Price: 
Free admission - open to the public

Co-lead by Victoria Lord (freelance publicist whose clients include SONY) and Dani Elwell, this clinic covers fostering and maintaining your radio, print, TV and online presence; working with a publicist; becoming a publicist/social media manager; defining who you are; creating and maintaining relationships; “getting the gig”. Mark Micklethwaite facilitates.

Jazz Musician Intensive clinics are free and open to the public. The 2018 Jazz Musician Intensive is generously supported by Long & McQuade, the Asper Foundation and the Ken Page Memorial Trust.

Developing the next generation of musicians goes beyond providing performance opportunities: in order to have the best chance at future success, musicians must understand what it means, in broad terms, to be a member of the music industry – beyond mastering their instrument. An understanding of the business of music – building a brand, marketing strategy, networking, manufacturing and licensing – are vital to a musician’s long-term viability, especially given today’s rapidly changing digital and online landscapes.

The Jazz Musician Intensive - a new initiative for the 2018 TD Toronto Jazz Festival - seeks to support developing musicians through two streams of activity: a series of daily clinics covering a variety of topics related to the wider music industry; and a series of daily rehearsals, ultimately culminating in a performance on an official TD Toronto Jazz Festival stage.

Since 1985, Dani Elwell has worked as a Host and Programmer at various radio stations and networks including the CBC, Q107 and CFNY 102.1 . She also taught Radiolab for post grad radio students at Humber College in winter, 2017.

Recently, Dani was Vice President, Creative and a host for JAZZ.FM91 in Toronto. Her show "NIGHTLAB" aired Sunday evenings at 10pm. EST. She also co-hosted a new releases show with Music Director and "Afternoon Drive" host Brad Barker called "First Listen The Program". For more info, go to

Victoria Lord is a dynamic public relations consultant with over 20 years of experience and a solid reputation as a knowledgeable resource who consistently delivers creative and effective strategic campaigns. Prior to establishing VLPR Inc. in 2002, Victoria worked as an individual consultant before being recruited by Universal Music Canada (formerly PolyGram Records) where she served as PR Manager, Classical and Jazz division, and simultaneously held the position of Corporate Communications Manager. She has also been invited to address journalism students at Humber College, Seneca College and York University, as well as MBA students at the Schulich School of Business.

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